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Content + Conversions = Connections to Grow Business
Short Read with Concise CRO Tips
Content + Conversion = Connection.
There are three very important C’s in Marketing, expressed in the formula, where Connection is the final step to close leads and grow your business. But many “Content Marketers” focus primarily on the first part of this equation. This Guide focuses on specific tactics to Convert and Connect. You’ll learn CRO. And that will lead to the fourth C — Customers.
First Design = Best Guess.
When you design a website or landing page, it only represents the best guess by a designer or web firm at what might engage your prospects. It’s just the beginning. And no one inside your company or from any agency knows the final best design solution right out of the box. So, you test. And, almost always a smart CRO test will outperform the professional first guess.
CRO Time = ROI & Smiles.
Does it? How much is the time spent when you hand off closable leads to your smiling sales team worth? Imagine the smile on your bosses face, when sales results from your marketing work get reported. The Guide will show you ways to get your lead gathering game on with time saving tools and great ROI results. Imagine what this can do for your career.
Average A/B Test Boost
CRO Lead Increase
Marketers using CRO
Estimated Users CRO After Reading Guide
What you’ll learn in the Guide:
Types of TestingWhat tools and tests will help you gather more leads.
Increase ConversionsHow to make your landing pages, PPC ads, emails and forms gather more leads.
Tactical TipsThe Guide is filled with tactical tips throughout each chapter, plus a complete chapter with 25 top CRO tips from the trenches.
- Companies Using Split Testing Tactics 44%
- Percent of Marketers Testing Calls to Action Buttons 72%
- Percent of Marketers Testing Navigation 65%
- Percent of Marketers Testing Offers 49%