Category Archives: Content Marketing

I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
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According to the How America Searches: Health and Wellness Report by Noah Elkin, of iCrossing, the internet is the most widely used resource for health information. When the report was
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Author: Julie Hume
Julie Hume, Editor, SEO and Social Media Marketer:
Julie is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.
Other posts by Julie Hume

When it comes to marketing a law firm online these days, there are a number of considerations from branding and messaging on through the look and feel of your site,
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos

What’s in the cards for modern user interfaces? The new Google+ uses cards — surfable squares of content — to boost focus and interaction and we’re trying out two new
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos

I met two authors, one a branding expert, and the other a social media consultant at the Content Marketing Strategies Conference 2013 where I spoke about marketing with Google+ (link
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos

No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos

When you think about Content Marketing, it inevitably brings up strategy questions as CMO’s and Marketing Managers think about their strategic blueprint for Content Marketing Success. Many are increasing budgets
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos

“You can’t nurture what you don’t convert” is a quote from one of the recommended resources below, and sums up the entire value of keen focus on strategy, creative, testing
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Author: Julie Hume
Julie Hume, Editor, SEO and Social Media Marketer:
Julie is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.
Other posts by Julie Hume

A website is like an expensive box of chocolates. The outer carton may have a satin finish, the letters embossed in copper foil, the edges die-cut love-hearts and the whole
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Author: Julie Hume
Julie Hume, Editor, SEO and Social Media Marketer:
Julie is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.
Other posts by Julie Hume

Reviewing basic skills can really pay off in a time of many shiny new apps, services, and software — the baubles of our technical world. In WordPress, there are over
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Author: Scott Frangos
Scott Frangos, President of WebDirexion LLC (see G+), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com. Before the Web, he worked in Advertising, Marketing and PR.
Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest.
Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions. He also writes for Content Marketing Institute. Link up with him at ScottLinkedIn.com.
RSS Feed » for Scott's Articles
Scott's Latest Articles:
Other posts by Scott Frangos
Digital Marketing with WordPress, G+, and HootSuite
I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for
» Read More