How to Be Confident in Your A/B Test Results

When choosing an A/B test winner, there will always be a certain amount of risk.  What risk?  Well, statistically speaking, testing is not a binary proposition with one version a clear loser and one a clear winner.  How then can you be confident in your A/B test results?  Let’s take a look.

I was preparing a lecture for my online course on “CRO Power” (recall that CRO stands for Conversion Rate Optimization), where we have been testing two versions of a pop-up to subscribe to our newsletter in return for an eBook on R.A.C.E. marketing strategy and tactics.  Here are the two versions and you can see which one “won”:

Webdirexion A/B test for popup

Our A/B test results for these two pop-up versions showed that the A version (left) got better results. How significant is that?

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How to Rock Dental Office Marketing Campaigns

Dental Office Marketing

Our dental office marketing strategy focuses on using conversion rate optimization and best SEO practices to help build a foundation of trust to attract new patients.

Trust. It’s the key principle when it comes to choosing a dental office. Patients are looking for a team of dental professionals they can trust. They need to trust them to take care of their teeth safely while working under sedation. Trust them with their smile. Trust them to enter their personal space. In reality, the entire dental experience is quite intimate. Therefore, the relationships between patients and their dental professionals are more personal than those with other business service providers, such as mechanics for example. As dental marketing professionals, our job is to help dentists and their offices create this trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts.

At Webdirexion, we have a long history of working with clients in the healthcare industry. As such, it was a natural acquisition when we began digital marketing work with dental clients in 2016. I personally began working intensively with dental clients more than a year ago, so I was eager to work with both Padden Dental and Cascade Dental with Webdirexion.

As a team, we decided it’s time we provide an update on some dental clinic marketing work we have been up to this last year. In this article, we will review some of the things we’ve learned with an eye on lessons that could apply to other businesses as well. (more…)

UX Design and Content Strategy Are More Related Than You Think

UX Design and Content Strategy

The User Experience is comprised of numerous elements, one of which is content strategy.

The web today is super saturated with content. In fact, nearly 3 million blog posts are published each day. Consumers easily get overwhelmed and walk away (or should we say, click or tap away) in search of content they believe to be more useful, more relevant, or simply put: better.

The user experience (UX) plays a big role in this journey. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.

We’ve already talked a lot about content strategy in previous articles in our series – which you can read here and here. Now it’s time to discuss how UX fits into this mix and how it factors into developing your content strategy.

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How to Build a Content Marketing Strategy that Works!

If we were to ask you what your brand’s content marketing strategy is- what would your response be? Would you even know how to respond? In fact, a content marketing strategy is what separates companies with a plan for their audience from their less prepared competitors. A good content marketing strategy will help inspire people to take action. Having a well-tested strategy in place will allow your business to drive converting traffic that will generate increasing amounts of revenue.

It is a common mistake to confuse content marketing with content strategy. While these two concepts are certainly related, they remain separate entities that both serve a specific purpose. Content marketing is focused on creating a strategy that best works to distribute, and display your content in a way that will engage your audience and inspire them to convert. Still not sure how this differs from content strategy? We like how Content Marketing Institute puts it, as they explain that: (more…)

Why Digital Marketers Need a Good Content Strategy

content marketing, content strategyContent strategists today have quite a challenging role. In fact, it is not even a role that is easily defined. Ask five different companies what their content strategist does and they will all give you five different answers. Nevertheless, content strategy is a crucial part of a broader digital marketing scheme that brands must employ in order to be successful.

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Recent Webdirexion WordPress Content Strategy Projects

WordPress Content Strategy, Design, CRO

Design, UI, and Strategy components all combine to play a symphony pleasing to website visitors.

Looking back at a run of recent projects (see examples below), we can see modern responsive design, content strategy, and conversion rate optimization (CRO) is paying off.  Like a concert master, the “music” of each design and strategy component are directed to play the right “tune” to attract and engage your prospects.  We review some recent Webdirexion WordPress Content Strategy projects to look at the symphony of choices involved in developing compelling websites. (more…)

Five Key Aspects to Consider for Killer Content Strategy Creation

Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future. 


Content Strategy Creation

We all know high-quality content is key for success, but what good is this content without a proper strategy in place?

Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.

However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.

We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.

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Tips for Marketing Online with Videos

90 percent of users say that seeing a video about a product is helpful in the decision process.  That’s the power of video.

Marketing Online with Videos - Webdirexion

We like to maximize reach with videos on both YouTube and Facebook (and in blog marketing too).  Don’t rule out Twitter— why not extend your reach?

With online videos being one of the most embraced forms of online content on social media platforms, marketing professionals should make video marketing an ongoing part of their overall content marketing strategy. According to research from Brightcove, videos generate 1200 percent more shares than both text messages and images combined. Below are some tips for marketing online with videos and how that can have a great impact on your marketing strategy.

How to Get the Maximum Leverage From Online Videos

Online videos can provide maximum leverage by significantly increasing your exposure. Most people would rather watch videos than read content; so if there’s an option between the two, visitors will likely gravitate to the video more so than reading the content. Since more and more people share videos than other forms of content, your video is likely to get passed around and shared by viewers who have an interest in your product or service.  We like to at least get triple leverage from every video produced for maximum ROI with an upload and promotion on at least two social networks and an embed of the video in a post for blog marketing.

TIP:  Pause a video at a key spot and take a screenshot to add to a post.  Here’s a post showing one of our clients, Dr. Erich Dahlen, hard at work in his dental practice.

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Twitter Ads: Leads to MailChimp Campaign

Twitter Ads - leads to EmailYou’ve worked hard growing followers on Twitter, why not turn them into leads so you can work toward sales using automated marketing?  Twitter ads?  Yup.  Don’t count that platform out yet — especially when we have a new American President that loves to tweet, and the platform has 317 million users in 2016.  That bird can still sing.

Our clients are always interested in smart ways to gather more leads, so we are pleased to tell you about a tactic where you pay only for the leads gathered.  This strategy pairs up newer Twitter ads with your marketing automation program of choice to discover leads and grow your list.  And with a lead campaign on Twitter, you pay only for the leads gathered. (more…)

Digital Marketing Checklist for Chief Marketing Officers

How can Digital Marketing help gather more leads?  We’ve prepared a high-level checklist to help you.

Strategic Conversions

Leads are the gold for digital marketers.

You’ve got a budget, goals, and need to prove your digital marketing campaign’s ROI. How can you show your team is meeting its objectives?  There are a lot of fancy acronyms and tactical names in this business, but in the end a company lives or dies on qualified leads your sales team can close (B2B) or buying customers for ecommerce and B2C sales.

At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals.

We’ve found this helps solve a lot of the challenges marketer’s face as shown on the chart at right.  Take a look at the top three challenges (Producing engaging content, doing it consistently, and proving ROI), and ask yourself how you now measure content effectiveness?  Shouldn’t you see direct results in terms of engagement and leads?  We think so.  We’ve written an eBook about R.A.C.E. strategies and tactics and will send you a copy along with a Digital Marketing checklist. (more…)

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