We like to maximize reach with videos on both YouTube and Facebook (and in blog marketing too). Don’t rule out Twitter— why not extend your reach?
With online videos being one of the most embraced forms of online content on social media platforms, marketing professionals should make video marketing an ongoing part of their overall content marketing strategy. According to research from Brightcove, videos generate 1200 percent more shares than both text messages and images combined. Below are some tips for marketing online with videos and how that can have a great impact on your marketing strategy.
How to Get the Maximum Leverage From Online Videos
Online videos can provide maximum leverage by significantly increasing your exposure. Most people would rather watch videos than read content; so if there’s an option between the two, visitors will likely gravitate to the video more so than reading the content. Since more and more people share videos than other forms of content, your video is likely to get passed around and shared by viewers who have an interest in your product or service. We like to at least get triple leverage from every video produced for maximum ROI with an upload and promotion on at least two social networks and an embed of the video in a post for blog marketing.
TIP: Pause a video at a key spot and take a screenshot to add to a post. Here’s a post showing one of our clients, Dr. Erich Dahlen, hard at work in his dental practice.
You’ve worked hard growing followers on Twitter, why not turn them into leads so you can work toward sales using automated marketing? Twitter ads? Yup. Don’t count that platform out yet — especially when we have a new American President that loves to tweet, and the platform has 317 million users in 2016. That bird can still sing.
Our clients are always interested in smart ways to gather more leads, so we are pleased to tell you about a tactic where you pay only for the leads gathered. This strategy pairs up newer Twitter ads with your marketing automation program of choice to discover leads and grow your list. And with a lead campaign on Twitter, you pay only for the leads gathered. (more…)
How can Digital Marketing help gather more leads? We’ve prepared a high-level checklist to help you.
Leads are the gold for digital marketers.
You’ve got a budget, goals, and need to prove your digital marketing campaign’s ROI. How can you show your team is meeting its objectives? There are a lot of fancy acronyms and tactical names in this business, but in the end a company lives or dies on qualified leads your sales team can close (B2B) or buying customers for ecommerce and B2C sales.
At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals.
We’ve found this helps solve a lot of the challenges marketer’s face as shown on the chart at right. Take a look at the top three challenges (Producing engaging content, doing it consistently, and proving ROI), and ask yourself how you now measure content effectiveness? Shouldn’t you see direct results in terms of engagement and leads? We think so. We’ve written an eBook about R.A.C.E. strategies and tactics and will send you a copy along with a Digital Marketing checklist. (more…)
Welcome to the twilight zone. An Artificial Intelligence (AI) is in charge of search returns now, when you use Google. You can’t control what it does. What does this mean for content marketers?
Ready to meet an Artificial Intelligence? You already have — every time you do a Google Search you are working with one.
Google calls it’s AI, “RankBrain”, and while only an infant, it already thinks for itself. That’s called “machine learning. According to a recent SearchEngineLand.com (SEL) article, “Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.”
According to wikipedia, “RankBrain is a machine learning artificial intelligence system, the use of which by Google was confirmed on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. In a recent interview, Google commented that RankBrain is the third most important factor in the ranking algorithm along with links and content.” (more…)
What if you could increase readership for sales related blog posts by 67% or more? And… what if you knew, before spending a lot of ad dollars on your content, exactly how well it engaged your target prospects? Kapow.
Kapow: How split testing + Facebook audience engagement pays off — before your ad campaign (and after).
We do a lot of split testing at Webdirexion because it causes our content to perform better for clients and our agency itself. Too many content marketers and web designers think they are done after their “first guess” at compelling copy and design. Not so. Better engagement of qualified prospects means more sales, so why would you not test for this?
In this post I’ll tell you about a Facebook pre-test “Kapow” tactic that helps you get your content optimized better results before a higher advertising spend. Then I’ll answer the oft-asked question… how do you know when you have enough of a test sample so that your results are valid? Quick tip — the wider the percentage of conversion results, the sooner you can end the test; see below. (more…)
In this post, I’ll suggest two solutions — one from the R.A.C.E. digital marketing strategy we practice at Wedirexion, and one from our favorite marketing tactic — split testing.
Building a Smart Content Message House
You’ve been reading your analytics and your bounce rate is too high. In R.A.C.E. marketing strategy, one concept used to focus on better copy writing is what we call the “Message House”. You proceed from an umbrella statement to core messages and end with supporting evidence and proof points, like this: (more…)
We’re WordPress specialists and also literally wrote a book on CRO — Conversion Rate Optimization — so we were very pleased when a market leading theme developer upped their game and added A/B testing for over 30 modules (like slideshows, tabbed boxes, images, and text components) that are also part of the theme.
Split testing = more leads and customers.
It’s called Divi from Elegant Themes, and aside from the fact it makes layout go much faster with modular components, now with split testing (we sometimes call this “A/B” testing since it is common to test two variations of landing pages, but with this tool you can actually test several more variations) we like it so much we have been using it on all our recent projects including the new Old Town Portland site, The brand new design for Croc’s Casino Resort, and for ProtoCall Services (design by Smith Creative Group) — one of our healthcare clients. This is cutting edge for smart content strategy. (more…)
Relevance. Are you aware that Google places relevance as the prime indicator for how highly a site ranks on search engine results pages (SERPs)? Google lives or dies on serving the most relevant returns in order of priority.
It’s one thing to be relevant to the “Google bot” so you rank well, but how can you tell if your website is relevant to your target audience? At Webdirexion, we use SEO site comparison audits, along with other tools, in order to determine what is working well, and what isn’t. And, in order to check your relevance to your specific target “personas”, we always recommend you first outline their pain points and motivators, then track your conversion rate results. In this article, we focus on SEO and compare two websites in the hotel industry, an industry we specialize in, to consider how both websites could improve their SEO and Content Marketing.
Today’s marketing landscape is one that is constantly evolving. With technology improving and spreading as fast as it is, marketers have to keep up with what is new in order to stay relevant. The past several years have seen the rise of social media and mobile usage, a trend that is not going anywhere anytime soon. With this knowledge, brands trying to capture their audience’s attention can no longer rely on traditional forms of advertising.
So how do brands market their products? What does “advertising” look like today? While there is no one answer to that question, one particular marketing strategy that brands frequently use is content marketing.
Video marketing is on the increase… and all research shows it potentially out performs all other types of online ads.
As web technology moves more toward mobile surfing, and digital assistants become more popular along with a rise in social media video advertising, we thought it would be a good time to review some video marketing trends. After a bit of research on recent video marketing trends we found the following statistics:
- Video ads have an average click-through rate of 1.84%. Not bad. This is up to three times the average for a standard PPC ad.’
- 65% of viewers watch more than 65% of a video. Again, another strong engagement factor.
- Using the word “video” in an email subject line can boost open rates by up to 19%, with CTR — Click Through Rates — boosted as much as 50%. This of course will depend on how well you have targeted your email recipients and how interesting they might find the subject(s) of your videos to be.
- Marketing surveys rank videos high for ROI, and also show that professional marketers are planning on using videos more in 2016 and 2017.