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Persuasion Psychology in Marketing

There’s a $189 book, just published, on techniques for persuasion in copywriting and going for the holy conversion — when a visitor to your website completes a certain goal at your website which in B2B marketing might be a PDF download, or sign-up to your newsletter, etc. Does this art and science have some smart tactics we can all use for online marketing including social and content marketing? Yes. Let’s take a look at the book, a video and some principles…

Persuasion Psychology

How do you use persuasion psychology in your online marketing?

The Book:  Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics ($189)

Although the price sounds high — if you could increase your results as a result of the author’s theories, then you might pay for it with just one or two additional sales.  What theories? Read More »

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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Online Healthcare Marketing – Mayo Clinic

English: Mayo Clinic Rochester Minnesota - Gon...

English: Mayo Clinic Rochester Minnesota – Gonda Building (3rd Avenue SW) (Photo credit: Wikipedia)

Not so long ago healthcare marketing was seen as being faintly unseemly if not downright unethical. In fact a paper titled, Physicians’ and consumers’ conflicting attitudes toward health care advertising by F.B. Krohn and C. Flynn, published back in 2001 was dedicated to exploring the differing opinion between doctors and patients regarding advertising medical services.

At the time, many medical professionals saw advertising as ‘…potentially unethical, misleading, deceptive and likely to lead to price increases.’  Consumers on the other hand, those potential patients, felt that healthcare advertising led, “…to higher consumer awareness of services, better services, promotes competitive pricing, and lowers rather than raises health care costs.”

One can only hope that those physicians opposed Read More »

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Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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Using Google+ for B2B Marketing Success

Google+ for B2B

Join us on 08.29.13 (last Thursday in August) at 10:00 AM PST/1 PM EST — register now for free. Don’t forget to send your comments and questions to #WebDXSocial via Twitter and Google+ both before and during the session.

After a slow start, Google Plus has come racing to the front of the pack, now surpassing Twitter in its number of active users. Whether they are already actively using Google Plus or not, internet marketers, particularly those in the B2B arena can not afford to ignore its potential. To do so, would be to risk being left in their competitors’ dust as they make use of the network’s robust tool set for marketers.

No matter how much sense it makes to chart new territory however, it is always better to have a guide or two that can show you where the treasure is buried. In this, our third Live Social Strategies session, Webdirexion are proud to introduce three respected social media marketers Michael Procopio, Debbie Horovitch and Ryan Bush. Each will be generously sharing their own tips and experiences of using Google Plus for B2B Marketing.

More about our Panel of Experts… 

Michael Procopio, panelist for Webdirexion Social StrategiesMichael Procopio – Co-Author of 42 Rules of B2B Social Media Marketing

 Michael has 15+ years experience in pre-IPO and Fortune 500 high-tech organizations as a business leader and technology and marketing manager. His accomplishments include 2500% ROI on a social media promotion, growing and sustaining premier telecommunications and network management companies.

Michael is a member of the Society for New Communications Research. He teaches sessions and consults with various groups, large and small, on how to approach social media situations including community, marketing campaigns, Facebook, Twitter, LinkedIn, blogs and ROI of social media. His direct experience in social media, product marketing, product management, technical marketing and training and significant speaking experience in Europe and the US for groups up to hundreds makes Michael an exciting addition to this month’s live broadcast panel.

Connect with Michael Procopio:

Twitter

LinkedIn

Google+

Or Buy Michael’s Book

42 Rules For B2B Social Media Marketing

“This book is very comprehensive, well-written, and filled with great ideas and suggestions about using social media marketing. It really helps flesh out the social media landscape– what channels are out there and what people use them for– so that business-people can leverage the right channel to attract and engage customers. For example, it explains how different Facebook and LinkedIn are, and how people use one for personal vs for professional connections and information. The book also goes into detail about strategies and tactics for social media marketing campaigns.”

 

 

Debbie Horovitch, panelist for Webdirexion Social StrategiesDebbie Horovitch – Google+ Hangouts Coach

 

Debbie has been working in the advertising and marketing field for nearly 20 years, enjoying her role in Toronto’s leading advertising agency community, as a traditional media strategy planner and buyer, negotiating media buys and media sales contracts for clients like Chapters / Indigo, Lexus Automobiles, Visa Canada Association (including exclusive sponsorships of TIFF and Torino & Beijing Olympics), and Rogers Communications Inc.

Debbie’s expertise as a Social Media Community Manager has been recognized with several awards including inclusion on Little Bird’s Top 500 Global Community Manager list but it is her extensive experience with Google + Hangouts on Air  (HoA) that will be of particular interest to our Social Strategy viewers.

 Connect With Debbie on :

Google+ 

YouTube 

LiveNinja.com

LinkedIn 

Slideshare 

Facebook

Twitter 

 

Ryan Bush, Webdirexion Social Strategies PanelistRyan Bush – Author, Google Plus Marketing Made Easy

Ryan is a real estate investor and internet marketing specialist who, in addition to buying and selling property,  helps real estate professionals, entrepreneurs and local businesses develop their own internet and social media marketing presence through has full service web marketing company. You can follow Ryan’s internet marketing blog on Marketersblackbook.com and Internet Marketing For Real Estate Blog at HowToMarkethouses.com 

Connect with Ryan on:

Google+

LinkedIn

Twitter

Buy Ryan’s Book on Kindle:

googlemadeeasy

“Finally, everything I need to know in one place. A well organized guide that explains the benefits of Google plus. I’m at the begining stages of my online business and this book is like a personal tutor”

This an excellent book. I knew absolutely nothing about Google+ but this book guided me step by step how to set up my account and make connections. I also have my new business page set up already and making lots of new connections!

 

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Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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Social Media and Healthcare Marketing – Live Tweeting

Healthcare Marketing - Scanadu

Modern day personal medical devices are reminiscent of body scanners used in Star Trek.

At Webdirexion we often comment on how much our working lives have changed in the last twenty years. However, amazing as it has been for us to ride the wave of internet development how much more incredible must the journey have been for those in healthcare?

Not even touching upon the scientific progress that has been made in practical medical equipment like CT-Scans  or modern day prosthetics, just look at what a difference the internet and mobile technology has made to the medical professions. Take ThermoDock and Scanadu as examples. Who would’ve thought Read More »

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Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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B2B Curation Tactics for Content Marketers

Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.

B2B Content Marketing Tactics Site at Scoop.it

Note that we are also using a custom domain name tactic for our new Scoop.it curation site — we bought B2BContentMarketingTactics.com and routed it there.

First, what is curation as a Content Marketing tactic?  Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do).  A recent article in Forbes gives more thoughts on how content curation has gone mainstream.  There are a number of specific tactics and techniques, including Read More »

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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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One Great Reason to Outsource Internet Marketing

Outsource marketing Saves TimeOf all the great reasons to outsource marketing – especially your online marketing -  there is one that, to me, is the most compelling of all. It saves money!

Hey, what can I say. I’m Scottish and I love a bargain. But honestly, if I was a small business owner who had decided the time had come to get serious about internet marketing , I would be looking to do two things.

1. Find a great agency that has the skills I am going to need to get my company website and social marketing flying.

2. Decide on which in-house member of staff is going to be responsible for communications with the external agency.

Do you know why I think number 2 is so important? Because Read More »

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Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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WordPress 3.6 Release Overview

twenty thirteen theme with WordPress 3.6

The twenty thirteen theme with WordPress 3.6 is optimized for mobile. Webdirexion can build you a mobile ready child theme  to make your site responsive for smart phones.

A brand new major WordPress version — WordPress 3.6, “Oscar” — rolls out this month, the result of the fine work by the Automattic team (the engineers behind this leading CMS).  It’s open source, as usual, which means free for the download.  Of course, the WordPress Foundation can always use your support.  Here’s a review and impressions of new features.

Upgrade Note:  We’re advising our clients (Webdirexion is a WordPress house, and offers a number of related services for online marketing) to wait a bit for the upgrade until the new version proves itself out — 1-2 weeks.

  • Compare Revisions UI Upgrade:  There has always been a way to compare post and page revisions — an excellent tool for Read More »
Posted in News, Newsletter, Online Marketing, WordPress Site Design | Tagged , , , | : , | Comments closed

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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What is the New Public Relations?

 

Webdirexion Social Strategies Broadcasts with Panel of Experts

A panel of experts will addressed this topic in the first of three Social Strategies broadcasts (register today).

What Exactly is Public Relations?

Just out of interest I asked Google, ‘what is public relations’. The first result I got was : the professional maintenance of a favorable public image by an organization or a famous person.

That seems a bit broad so I went to an excellent source, the Public Relations Society of America. Their definition of Public Relations is : a strategic communication process that builds mutually beneficial relationships between Read More »

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Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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Lead Gathering for Law Firm Marketing

What is the most effective way to gather leads for a smaller Law Firm?   Let’s talk about firms of one to eight attorneys and consider now that the Yellow Pages are mostly dead, what are some strong strategies and tactics to gather qualified leads for rainmaking in your practice.

Law Firm Marketing Factors

Law Firm Marketing Factors: Above (1) we see that PPC ads for personal injury law firms can cost around $60 — per click. (2) Checking search volume for Seattle “personal injury attorney seattle” had 3,600 searches last month according to Google — a good term to target. (3) A search return for the same phrase shows both paid ads in play as well as organic “earned” listings. (4) research (from Lexis Nexis) shows 75% of consumers seeking an attorney will use online resources. [click to enlarge]

“…law firms need a mix of tactics to gather leads, and you need to put in place tracking metrics to gauge ROI.”

Five tactics to gather leads for Law Firms 

  • DirectoriesNolo vs. Lawyers.com (Lexis Nexis) vs. AVVO vs FindLaw:  What I learned by checking different lawyer forums is that while each directory listing company has their advocates and detractors (this article denounces Nolo and “Expert Hub”), I still believe that an ad for approx. $200 in the right directory for your firm is a smart part of your marketing mix. 
  • Pay Per Click Ads on Google:  Click costs can add up at rates ranging between $8 – $111 per click (see infographic showing a study of recent rates for legal terms).  Let’s say you pay $60 a click Read More »
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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Social Media Marketing Power Live Broadcast

Webdirexion Social Media Marketing Power

Our second broadcast on “Social Media Marketing Power” was on Thursday july 25th at 10am PST. Register now for future broadcast updates.

Okay, is there anybody out there who has not heard of the power of social media marketing? Anybody at all?  No, I thought not. If you are in any way, shape or form involved in internet marketing then you already know that you should be creating, executing and tracking your social media campaigns. The trouble is, unless you have already have social media networking experience, where do you start? Once underway, how do you calculate ROI on your efforts and if you have limited time and resources what are the most efficient and effective ways to tackle a social media campaign?

As with many other topics, you can find a lot of practical information on social media networking available on the internet. Often though, no matter how many tutorial type posts you read, you may have a question related to the application of your social media plan or how to track performance. Wouldn’t it be great to Read More »

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Author: Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

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