Author Archives: Scott Frangos

Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

Dealing the Cards – New Interface Engagement Strategies

Webdirexion Social Interaction Wall

What’s in the cards for modern user interfaces? The new Google+ uses cards — surfable squares of content — to boost focus and interaction and we’re trying out two new
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Posted in Social Media Marketing, WordPress Site Design | Tagged , , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Rules for B2B Social Media Marketing

42Rules

Another author I met at the 3rd annual Content Marketing Strategies Conference is Michael Procopio, whose book lays out 42 Rules for B2B Social Media Marketing.  I like the B2B
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Posted in Social Media Marketing | Tagged , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Branding Strategy for Content Marketers

Revenue360 on Google Plus

I met two authors, one a branding expert, and the other a social media consultant at the Content Marketing Strategies Conference 2013 where I spoke about marketing with Google+ (link
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Posted in Content Marketing | Tagged , , , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Tactical Take-aways from Content Marketing Strategies – 2013

Claremont Hotel

No matter how much you think you know about marketing, there’s more to learn and that was proven again at the 3rd annual Content Marketing Strategies Conference in Berkeley this
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Posted in Content Marketing | Tagged , , , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Google Plus Marketing Tactics

Webdirexion Google Plus for B2B

Most Marketing Directors understand that Google plus marketing is now more important than FaceBook (business focus demographic) or Twitter (more active users).  So…let’s look at newer Google plus marketing tactics
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Posted in Social Media Marketing | Tagged , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Google+ For B2B Marketers

Scott Frangos Speaking at Content Marketing Strategy Conference

As Google morphs away from being just a “search engine” (seems so 2000′s), and into an integrated content machine with Google+ at its core, more and more marketers are realizing
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Posted in Inbound Marketing | Tagged , , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Content Marketing Success Tactics

Site Audits

When you think about Content Marketing, it inevitably brings up strategy questions as CMO’s and Marketing Managers think about their strategic blueprint for Content Marketing Success. Many are increasing budgets
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Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Five top B2B Social Media Tactics

B2B Social MediaU sers

Does social pay-off for B2B?  Yes.  Next question.  Do C-Level executives all embrace social media?  No. But here are some good tactics, followed by a couple of examples of using
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Posted in Social Media Marketing | Tagged , | : , , | 2 Responses

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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Social Media Roadmap for B2B Marketing

Social Media B2B Leads

Social Media outreach and engagement for B2B Marketers can be challenging.  In the swirl of hype, and trumpeting by Gurus, often smart tactics are overlooked — or worse, not tried
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Posted in Internet Marketing, Social Media Marketing | Tagged , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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WordPress Writers’ Tips and Tactics

Writing Tactics and Techniques

Reviewing basic skills can really pay off in a time of many shiny new apps, services, and software — the baubles of our technical world.  In WordPress, there are over
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Posted in Content Marketing | Tagged , , , | : , | Leave a comment

Author: Scott Frangos

Scott Frangos, President, WebDirexionScott Frangos, President of WebDirexion LLC (see ), is a career MarCom professional focused on Content Marketing, Social Media, and WordPress Web Development. He loves introducing strategies and tactics to boost ROI at your websites. He also loves pizza, coffee, and Tai Chi — not necessarily in that order. Scott serves as Founder, Chief Optimizer and Strategist at WebDirexion.com.  Before the Web, he worked in Advertising, Marketing and PR. Currently he is the instructor for the new online course, "WordPress Content Marketing Power". He recently taught a class on Content Marketing with WordPress for the Langley Center for New Media, and in May of 2012, spoke on G+ and WordPress Combo, at WebVisions PDX. Scott is the lead imagineer behind Webdirexion's popular Max-Ref Content Marketing Widgets plugin for WordPress. In the past he has taught HTM, CSS and Photoshop, and also eCommerce and general business courses at colleges and technical schools in the Pacific Northwest. Scott is lucky, blessed, and at times cursed with a right-brain/left-brain ability to both program for the web and work on creative marketing solutions.  He also writes for Content Marketing Institute.  Link up with him at ScottLinkedIn.com. RSS Feed » for Scott's Articles Scott's Latest Articles:

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