Persuasion Psychology in Marketing

There’s a $189 book, just published, on techniques for persuasion in copywriting and going for the holy conversion — when a visitor to your website completes a certain goal at your website which in B2B marketing might be a PDF download, or sign-up to your newsletter, etc. Does this art and science have some smart tactics we can all use for online marketing including social and content marketing? Yes. Let’s take a look at the book, a video and some principles…

Persuasion Psychology

How do you use persuasion psychology in your online marketing?

The Book:  Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics ($189)

Although the price sounds high — if you could increase your results as a result of the author’s theories, then you might pay for it with just one or two additional sales.  What theories? (more…)

B2B Curation Tactics for Content Marketers

Content Marketing = Publishing, and Publishing takes time, not to mention social media work. That’s why the Webdirexion team is always looking for efficient tactics for the marketing Battle, and today I’ll tell you about five B2B content curation tactics using two interesting services.

B2B Content Marketing Tactics Site at Scoop.it

Note that we are also using a custom domain name tactic for our new Scoop.it curation site — we bought B2BContentMarketingTactics.com and routed it there.

First, what is curation as a Content Marketing tactic?  Content curation is a general tactic whereby you search for the best content online in your niche, industry, and area of focus, then cull it together and usually provide value added by including your own summaries to position yourself as a thought leader (similar to what museum curators do).  A recent article in Forbes gives more thoughts on how content curation has gone mainstream.  There are a number of specific tactics and techniques, including (more…)

WordPress 3.6 Release Overview

twenty thirteen theme with WordPress 3.6

The twenty thirteen theme with WordPress 3.6 is optimized for mobile. Webdirexion can build you a mobile ready child theme  to make your site responsive for smart phones.

A brand new major WordPress version — WordPress 3.6, “Oscar” — rolls out this month, the result of the fine work by the Automattic team (the engineers behind this leading CMS).  It’s open source, as usual, which means free for the download.  Of course, the WordPress Foundation can always use your support.  Here’s a review and impressions of new features.

Upgrade Note:  We’re advising our clients (Webdirexion is a WordPress house, and offers a number of related services for online marketing) to wait a bit for the upgrade until the new version proves itself out — 1-2 weeks.

  • Compare Revisions UI Upgrade:  There has always been a way to compare post and page revisions — an excellent tool for (more…)

Lead Gathering for Law Firm Marketing

What is the most effective way to gather leads for a smaller Law Firm?   Let’s talk about firms of one to eight attorneys and consider now that the Yellow Pages are mostly dead, what are some strong strategies and tactics to gather qualified leads for rainmaking in your practice.

Law Firm Marketing Factors

Law Firm Marketing Factors: Above (1) we see that PPC ads for personal injury law firms can cost around $60 — per click. (2) Checking search volume for Seattle “personal injury attorney seattle” had 3,600 searches last month according to Google — a good term to target. (3) A search return for the same phrase shows both paid ads in play as well as organic “earned” listings. (4) research (from Lexis Nexis) shows 75% of consumers seeking an attorney will use online resources. [click to enlarge]

“…law firms need a mix of tactics to gather leads, and you need to put in place tracking metrics to gauge ROI.”

Five tactics to gather leads for Law Firms 

  • DirectoriesNolo vs. Lawyers.com (Lexis Nexis) vs. AVVO vs FindLaw:  What I learned by checking different lawyer forums is that while each directory listing company has their advocates and detractors (this article denounces Nolo and “Expert Hub”), I still believe that an ad for approx. $200 in the right directory for your firm is a smart part of your marketing mix. 
  • Pay Per Click Ads on Google:  Click costs can add up at rates ranging between $8 – $111 per click (see infographic showing a study of recent rates for legal terms).  Let’s say you pay $60 a click (more…)

WordPress Content Marketing Solutions that Rock

When it comes to managing Content Marketing and a breakdown of all the related objectives, there’s either a WordPress plugin or a core feature of WordPress itself that has you covered. We’ll take a look at a new Strategic Map of Content Marketing Technologies from Robert Rose at the Content Marketing Institute (CMI) and see how WordPress is a good play for these needs in this post.

In their book, Managing Content Marketing, co-Authors Robert Rose and Joe Pulizzi detailed a “Content Marketing Process” that worked in a cycle from Create and Manage, to Optimize, Aggregate and Curate, to Converse and Listen, to Measure and Learn.  Repeat.  Now, Robert (who kindly granted me permission to reproduce and add the WordPress elements — thanks Robert), has reworked the diagram based on some new thinking about strategies and tactics after listening to various constituencies.  It looks like this:

Strategic Map of Content Marketing Technologies

The current map, copyright 2013 Robert Rose, shows some additional “disruptive solutions” listed in the overlap areas in the square area.

I’m spending a lot of time puzzling out how WordPress can rock for Content Marketers and meet the needs listed in the Map as I work on and update my course, WordPress Content Marketing Power.  Webdirexion builds all our custom client sites on the WordPress platform and when I first met Joe Pulizzi, I worked for him as his WordPress developer (and other clients), so I have an intense history of matching marketing goals to the CMS (Content Management/Marketing System).

On the original post at CMI, Robert led by questioning, (more…)