English: Mayo Clinic Rochester Minnesota – Gonda Building (3rd Avenue SW) (Photo credit: Wikipedia)
Not so long ago healthcare marketing was seen as being faintly unseemly if not downright unethical. In fact a paper titled, Physicians’ and consumers’ conflicting attitudes toward health care advertising by F.B. Krohn and C. Flynn, published back in 2001 was dedicated to exploring the differing opinion between doctors and patients regarding advertising medical services.
At the time, many medical professionals saw advertising as ‘…potentially unethical, misleading, deceptive and likely to lead to price increases.’ Consumers on the other hand, those potential patients, felt that healthcare advertising led, “…to higher consumer awareness of services, better services, promotes competitive pricing, and lowers rather than raises health care costs.”
One can only hope that those physicians opposed (more…)
Join us on 08.29.13 (last Thursday in August) at 10:00 AM PST/1 PM EST — register now for free. Don’t forget to send your comments and questions to #WebDXSocial via Twitter and Google+ both before and during the session.
After a slow start, Google Plus has come racing to the front of the pack, now surpassing Twitter in its number of active users. Whether they are already actively using Google Plus or not, internet marketers, particularly those in the B2B arena can not afford to ignore its potential. To do so, would be to risk being left in their competitors’ dust as they make use of the network’s robust tool set for marketers.
No matter how much sense it makes to chart new territory however, it is always better to have a guide or two that can show you where the treasure is buried. In this, our third Live Social Strategies session, Webdirexion are proud to introduce three respected social media marketers Michael Procopio, Debbie Horovitch and Ryan Bush. Each will be generously sharing their own tips and experiences of using Google Plus for B2B Marketing. (more…)
Modern day personal medical devices are reminiscent of body scanners used in Star Trek.
At Webdirexion we often comment on how much our working lives have changed in the last twenty years. However, amazing as it has been for us to ride the wave of internet development how much more incredible must the journey have been for those in healthcare?
Not even touching upon the scientific progress that has been made in practical medical equipment like CT-Scans or modern day prosthetics, just look at what a difference the internet and mobile technology has made to the medical professions. Take ThermoDock and Scanadu as examples. Who would’ve thought (more…)
Of all the great reasons to outsource marketing – especially your online marketing – there is one that, to me, is the most compelling of all. It saves money!
Hey, what can I say. I’m Scottish and I love a bargain. But honestly, if I was a small business owner who had decided the time had come to get serious about internet marketing , I would be looking to do two things.
1. Find a great agency that has the skills I am going to need to get my company website and social marketing flying.
2. Decide on which in-house member of staff is going to be responsible for communications with the external agency.
Do you know why I think number 2 is so important? Because (more…)
What Exactly is Public Relations?
Just out of interest I asked Google, ‘what is public relations’. The first result I got was : the professional maintenance of a favorable public image by an organization or a famous person.
That seems a bit broad so I went to an excellent source, the Public Relations Society of America. Their definition of Public Relations is : a strategic communication process that builds mutually beneficial relationships between (more…)