Julie Hume

Jule Hume, SEO Marketer at WebdirexionJulie Hume, Editor, SEO and Social Media Marketer: is a career Marketing-Communications professional, having served as Director of Communications for Amari Hotels and Resorts, and Content Director for eThailand. For the past several years, she has worked independently as a writer, SEO specialist, and Social Media Marketer for a variety of clients. Currently she is attending Hootsuite University to keep her social media skills updated, as SEO continues to merge with Social Media. Julie enjoys a good mug of coffee, long walks with her children and dog on the island where she lives, and a good laugh watching professional comedians.

What is SEO and Why Isn’t It Dead Yet?

Is SEO dead

Spammy Engine Optimization is SEO is deader than a dodo but Search Engine Optimization is very much alive and well.

In the last two years there have been countless articles published on internet marketing websites and online publications declaring that ‘SEO is dead’.  In fact, if you were to do a filtered search on Google for webpages that contained the SEO is Dead term published in the last month alone, you would find hundreds to choose from. So, is it true?

Is SEO dead?

Well yes and no. Scammer SEO is dead. The kind that relied on creating false profiles and blasting thousands of links to spammy link directories. The kind that involved  ‘spinning’ the same piece of content multiple times and plastering the resulting gibberish all over the web. That kind of  seo worked for a while to get dubious sites ranked well  for terms that they really did not deserve (more…)

Online Healthcare Marketing – Mayo Clinic

English: Mayo Clinic Rochester Minnesota - Gon...

English: Mayo Clinic Rochester Minnesota – Gonda Building (3rd Avenue SW) (Photo credit: Wikipedia)

Not so long ago healthcare marketing was seen as being faintly unseemly if not downright unethical. In fact a paper titled, Physicians’ and consumers’ conflicting attitudes toward health care advertising by F.B. Krohn and C. Flynn, published back in 2001 was dedicated to exploring the differing opinion between doctors and patients regarding advertising medical services.

At the time, many medical professionals saw advertising as ‘…potentially unethical, misleading, deceptive and likely to lead to price increases.’  Consumers on the other hand, those potential patients, felt that healthcare advertising led, “…to higher consumer awareness of services, better services, promotes competitive pricing, and lowers rather than raises health care costs.”

One can only hope that those physicians opposed (more…)

Using Google+ for B2B Marketing Success

Google+ for B2B

Join us on 08.29.13 (last Thursday in August) at 10:00 AM PST/1 PM EST — register now for free. Don’t forget to send your comments and questions to #WebDXSocial via Twitter and Google+ both before and during the session.

After a slow start, Google Plus has come racing to the front of the pack, now surpassing Twitter in its number of active users. Whether they are already actively using Google Plus or not, internet marketers, particularly those in the B2B arena can not afford to ignore its potential. To do so, would be to risk being left in their competitors’ dust as they make use of the network’s robust tool set for marketers.

No matter how much sense it makes to chart new territory however, it is always better to have a guide or two that can show you where the treasure is buried. In this, our third Live Social Strategies session, Webdirexion are proud to introduce three respected social media marketers Michael Procopio, Debbie Horovitch and Ryan Bush. Each will be generously sharing their own tips and experiences of using Google Plus for B2B Marketing. (more…)

Social Media and Healthcare Marketing – Live Tweeting

Healthcare Marketing - Scanadu

Modern day personal medical devices are reminiscent of body scanners used in Star Trek.

At Webdirexion we often comment on how much our working lives have changed in the last twenty years. However, amazing as it has been for us to ride the wave of internet development how much more incredible must the journey have been for those in healthcare?

Not even touching upon the scientific progress that has been made in practical medical equipment like CT-Scans  or modern day prosthetics, just look at what a difference the internet and mobile technology has made to the medical professions. Take ThermoDock and Scanadu as examples. Who would’ve thought (more…)

One Great Reason to Outsource Internet Marketing

Outsource marketing Saves TimeOf all the great reasons to outsource marketing – especially your online marketing –  there is one that, to me, is the most compelling of all. It saves money!

Hey, what can I say. I’m Scottish and I love a bargain. But honestly, if I was a small business owner who had decided the time had come to get serious about internet marketing , I would be looking to do two things.

1. Find a great agency that has the skills I am going to need to get my company website and social marketing flying.

2. Decide on which in-house member of staff is going to be responsible for communications with the external agency.

Do you know why I think number 2 is so important? Because (more…)