Webdirexion Is A Marketing Agency

Content Marketing.  SEO.  Inbound Marketing.  SEM.
What is the right mix?

Our Specialties

WHAT WE’RE ABOUT

Marketing Funnels

Our top searches on our site include interest in marketing and sales “funnels” — how you compel visitors toward a goal on your site.  Here’s an article on Health Marketing Funnels.

Webdirexion builds smart forms

Smart SEO Gathers Qualified Visitors

Is SEO Dead? Short answer: No. Our Julie Hume tells you why that’s so, and how the tactical focus has changed. — learn more…

Healthcare Marketing

When it comes to healthcare marketing we benchmark what the Mayo Clinic is doing… this helps us get results for our 6 clients in this industry.

Leads for Law Firms

Now that the Yellow Pages are mostly dead, what are some strong strategies to gather qualified leads for small law firms?  Referrals are great but here are some successful tactics for online marketing.

Our Latest Work

Zeres Inc. hired Webdiresion to design a custom site, plus SEO and eMail marketing. (custom WordPress Genesis theme).

Webdirexion Client STJSE Law Firm

We help this five attorney firm with their social media, SEM, and content marketing (custom WordPress Genesis theme).

Crocs Resort - another client of Webdirexion

This bustling resort in Costa Rica is supported by Webdirexion for online marketing (custom WordPress Genesis theme).

Have a question about a marketing campaign? Drop us a quick email – we’ll we’ll reply with some strategy notes for you.

Meet Your Webdirexion Team

Scott

Scott

Chief Optimizer

He gets up early, drinks coffee, gets your site optimized and does Tai Chi to blow off steam… then he percolates on marketing strategies.

Miranda

Miranda

Content Wrestler

She develops forms, does WordPress content administration, and writing from a hilltop overlooking a lake.

Julie

Julie

SEO Wizard

She improves your SEO standings, and boosts your social klout — fueled with coffee (another coffee nut).

Sherri

Sherri

Marketing Maven

She reviews sites looking for ways to boost your sales… when she’s not on the beach with her family.

Wendy

Wendy

Project Chauffer

She keeps your projects moving and guides the social media team with one eye on deadlines, and another on cocktail hour.

Serhii

Serhii

Development Ninja

He makes sure your site is running well, and helps with custom programming when he’s not growing a family with his wife.

Recent Articles from our Webdirexion Matters Marketing Blog…

Writing Skills for Blog Marketing

Writing Skills for Blog Marketing

wpSEO-Copywriting-–-10-tips-for-writing-content-that-ranks-in-2013

Good writing becomes great content marketing content with the implementation of SEO best practices and tactics, which are changing all the time. See the excerpt from the infographic, 10 Tips for writing content that ranks in 2013.

Content is the buzzword. That’s all you hear about — engaging content; informative content; interesting, valuable content. Good content translates to  good writing. It’s as simple as that. Because face it, if you are lacking the expertise of a skilled and talented writer – your content is going nowhere.

In fact, back in 2012, the Content Marketing Institute’s consultants were all asked, “What are the essential skills for content marketing teams?” Each commentator included writing skills as a top recommendation.

Nobody picks up a pen the first time and puts things down on paper and is instantly a good writer. Nobody. Writing is a skill that needs to be fine tuned, rehearsed and refined. There are, however, certain qualities that make for a good writer. You can learn them or hire out some experts when you’re busy wearing all the other hats in your company.

What’s a good blog/content marketing writer made of?

So what does it take to be a great blog/content marketing writer? Naturally, a good writer is:

  • Creative
  • Investigative
  • Insightful
  • Mindful of readers needs

Creative people often make good writers. You need to have the capability to look at stories from various viewpoints and create new and interesting brain food that will keep your audience engaged. Really engaged. Like enough to lower your bounce rate and create more conversions, engaged. Maybe you’re starting to see where hiring a good content writer pays off?

In order to become a successful content marketer, you need to become or hire a good writer.”

Take nothing at face value. A good writer will want to know the truth behind the scenes and understands that things aren’t always what they appear to be. In B2B writing, this means learning a company’s products and services, plus the pulse of the industry they’re in, plus exactly what readers need to know.  Only then can you find the real “power of story”.

Being investigative means researching and discovering the truths, best practices and the stories behind the stories. Always publishing truth. Useful information that is proven accurate is a must for your online content in order to establish yourself as an expert in the field.

People want to hear ideas, opinions and points-of-view in personal blog posts. Ignite emotion. It takes a blog/content marketing writer that can  can use your emotional intelligence to influence readers so that blog visitors will convert to customers. Staying current on events and news, a good writer will take the information and deliver it packed full of valuable insight and discussion point. Discuss ideas. Often.

At Webdirexion, we’ve noticed a tension between wanting to play things safe, and just parrot the company public relations jargon versus being yourself in a blog post.  We handle this by staying with a factual reporting style when detailing company and industry news, while using a personal touch when individuals write a post.

Content Marketing Writing Skills and Tactics

According to Joe Pullizi in an article titled, Beyond Storytelling: 7 Highlights from Content Marketing World 2014:

“Of course, making an emotional connection is key to storytelling. Just watching the highly energetic keynote presentation delivered by Andrew Davis was a lesson, in and of itself, on how to tell a great story.

But Andrew also shared the four elements he feels are vital for brilliant storytelling:

  • Building suspense
  • Fostering aspiration
  • Driving empathy
  • Harnessing emotion

The dynamic world of SEO and its constant updates and changes keeps content marketers on their toes. For good reason. Spamming is out and Google is all the way hip to each trick of the trades for spammy SEO. But, old school, natural optimization is alive and thriving. See our article, What is SEO and Why Isn’t It Dead Yet?

The infographic, chosen for this article (top right) gives a taste for some related and updated SEO writing skills:

  1. Write for humans.  Too many SEO practitioners forgot about that until Google gave them a collective wack on the head.
  2. Forget about keyword density.  Google knows if you are packing keywords, and this was never a good way to write for humans, was it?
  3. Use synonyms.  Google’s semantic understanding has increased to where writing in this natural way wins you SEO points.
  4. Unfortunately, using the tilde key (~) before a search to find related keywords, is one of the changes Google keeps making — it is no longer available.  We like Thesaurus.com, and also BigHugeLabs.com Thesaurus where we looked up Content and Marketing, and spun this semantic twist:  Content Marketing = “Pleased Selling”. Not a bad, succinct mission statement.

Research best practices and implement. And repeat. Repeat again.

The Harmonious Balance for Blog Marketing

Take the personality profile of a good writer and equip them with the right SEO tactics and writing skills and you have an unstoppable blog/content marketing writer that can deliver that rich, engaging content you are looking for.

Content marketing — via blog marketing — and requires smart writing skills. If your company does not already have a good writer, you are likely suffering because of this and don’t even know it. Seriously. All the time websites will push big money campaigns, SEO optimization practices and other attempts to improve rankings, but with poorly written content. Seriously. That’s the problem. In order to become a successful content marketer, you need to become or hire a good writer.

SOME OF OUR CLIENTS

Croc's Casino Resort
A healthcare client of Webdirexion

I would definitely recommend WebDirexion for anyone trying to get the most out of their website. I’ve worked with Scott Frangos, on a number of initiatives involving WordPress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Scott’s your guy.”

Joe Pulizzi

CEO, Content Marketing Institute, Content Marketing world

With Scott and Webdirexion I had found everything I am looking for and the results are always incredible. What I like the most is that Scott and Webdirexion work with you on every detail and are always one step ahead in order to offer the best service for WordPress site development and online marketing.

Alicia Repetto

Marketing and Advertising Manager, Croc's Casino Resort, Costa Rica

WebDirexion was instrumental in seamlessly migrating both of our corporate websites to WordPress, while restructuring the websites and associated analytics around a defined content management strategy and recurring updates to content, intended to maximize SEO.  They played an essential part in the launch of a recent marketing campaign to create and integrate dynamic multimedia content, including videos, whitepapers, and blog posts created to drive traffic to the site and generate leads. Scott’s team helped create and define a strategy to test the message for this campaign, and delivered A/B testing and analytics to track and measure results to adjust our SEO strategy and promote our offerings.

NIck Davis

VP Marketing & Product Development, Provider Advantage (makers of the Revenue360 platform)

It has been an absolute pleasure working with you. You have gone above and beyond with your attention to detail and support at every step. I will certainly be proving a glowing reference on elance and highly recommending your services to anyone.

Julie Curtin

Marketing Manager, Country Crest, Ballymaguire Foods

I have had the great pleasure to work with Scott on many projects over the years. Some were large such as a branding initiative for a multinational company and some were quite small for local businesses. Each success is due in a great part to Scott’s leadership. Scott is without a doubt, one of the easiest people to work with I have known. He is able to effectively communicate highly technical information in ways all parties can understand. His professionalism, his good humor, his ability to work a problem to a reasonable solution is one of his many hallmarks. I highly recommend him as a marketing professional.

Stephan Smith

CEO, Creative Director, Smith Creative Group

What is the right mix of marketing tactics?

  • Blog Marketing 40%
  • SEO & Social Media Marketing 30%
  • Lead Page Campaign with PPC 20%

Tactics will vary depending on your value proposition, your target personas, your objectives and budget.  But above is a typical mix that will give you both an organic (Blog Marketing + SEO & Social — sometimes called “Content Marketing”) and paid media (lead gathering landing pages we advertise online) campaign.

Learn More…

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We’d like to hear from you — tell us about your most pressing online marketing concern. Maybe you have a development project, or need to gather more leads. We also offer unique tech./marketing support plans with an eye on ROI. We’ll take a quick look and provide some no obligation advice.  Prompt estimates when you need them!