WHAT WE’RE ABOUT
Get More Leads With CRO!
We have a new book coming out (order advance copies now) — The Marketer’s Concise Guide to CRO – Conversion Rate Optimization. It’s by Scott Frangos, our founder and Chief Optimizer. Scott’s a career marketing communications professional and also a long-time college level instructor in the Portland, Oregon area. He’s spoken at a number of industry conferences. There are three very important C’s in Marketing — Content + Conversion = Connection, where Connection is the final step to close leads and grow your business. The fourth C is… Customers! But today’s “Content Marketers” focus primarily on the first part of this equation. This Guide focuses on specific tactics to Convert and Connect. When you read it, you’ll learn CRO — Conversion Rate Optimization. Meanwhile these are the tactics that your Webdirexion puts to work for our clients. Get More Info…
Meet Your Webdirexion Content Marketing Team
Chief OptimizerHe gets up early, drinks coffee, gets your site optimized and does Tai Chi to blow off steam… then he percolates on marketing strategies.
SEO WizardShe improves your SEO standings, and boosts your social klout — fueled with coffee (another coffee nut).
Content GuideA world traveler and serial expat, when she’s not learning new languages, she’s translating ideas into action.
Marketing MavenShe reviews sites looking for ways to boost your sales… when she’s not on the beach with her family.
Development NinjaHe makes sure your site is running well, and helps with custom programming when he’s not growing a family with his wife.
Content Triage NurseShe’s a former nurse, now a Writer, Editor, Administrator and Forms Creator on triage duty for clients.
PPC ProtagonistHe finds the right visitors who convert to leads via smart PPC advertising… then he goes golfing.
Recent Articles from our Webdirexion Matters Marketing Blog…
How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…read more
When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.read more
What is the right mix of marketing tactics?
- Blog Marketing 40%
- SEO & Social Media Marketing 30%
- Lead Page Campaign with PPC 20%
(we’ll send you our monthly newsletter)