WHAT WE’RE ABOUT
Now that the Yellow Pages are mostly dead, what are some strong strategies to gather qualified leads for small law firms? Referrals are great but here are some successful tactics for online marketing.
Meet Your Webdirexion Content Marketing Team
Chief OptimizerHe gets up early, drinks coffee, gets your site optimized and does Tai Chi to blow off steam… then he percolates on marketing strategies.
SEO WizardShe improves your SEO standings, and boosts your social klout — fueled with coffee (another coffee nut).
Content GuideA world traveler and serial expat, when she’s not learning new languages, she’s translating ideas into action.
Marketing MavenShe reviews sites looking for ways to boost your sales… when she’s not on the beach with her family.
Development NinjaHe makes sure your site is running well, and helps with custom programming when he’s not growing a family with his wife.
Content Triage NurseShe’s a former nurse, now a Writer, Editor, Administrator and Forms Creator on triage duty for clients.
PPC ProtagonistHe finds the right visitors who convert to leads via smart PPC advertising… then he goes golfing.
Recent Articles from our Webdirexion Matters Marketing Blog…
Are you using smart forms to boost conversions? This is one tactic for CRO — Conversion Rate Optimization — that most marketers overlook. Learn more about form ”conditional logic” and how you can apply it to your online forms to increase form completions.read more
What’s so important about Conversion Rate Optimization – CRO? Everything. Celebrated this week during “International CRO Day”, this marketing focus can mean the difference between breaking even and enjoying phenomenal profits. It is a boon for every sales person, and the holy grail of the marketer. And your opportunity to succeed with it is in direct measure to your colleagues and competitors who are failing to use it.read more
SOME OF OUR CLIENTS
I would definitely recommend WebDirexion for anyone trying to get the most out of their website. I’ve worked with Scott Frangos, on a number of initiatives involving WordPress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Scott’s your guy.”Joe Pulizzi
With Scott and Webdirexion I had found everything I am looking for and the results are always incredible. What I like the most is that Scott and Webdirexion work with you on every detail and are always one step ahead in order to offer the best service for WordPress site development and online marketing.Alicia Repetto
WebDirexion was instrumental in seamlessly migrating both of our corporate websites to WordPress, while restructuring the websites and associated analytics around a defined content management strategy and recurring updates to content, intended to maximize SEO. They played an essential part in the launch of a recent marketing campaign to create and integrate dynamic multimedia content, including videos, whitepapers, and blog posts created to drive traffic to the site and generate leads. Scott’s team helped create and define a strategy to test the message for this campaign, and delivered A/B testing and analytics to track and measure results to adjust our SEO strategy and promote our offerings.NIck Davis
It has been an absolute pleasure working with you. You have gone above and beyond with your attention to detail and support at every step. I will certainly be proving a glowing reference on elance and highly recommending your services to anyone.Julie Curtin
I have had the great pleasure to work with Scott on many projects over the years. Some were large such as a branding initiative for a multinational company and some were quite small for local businesses. Each success is due in a great part to Scott’s leadership. Scott is without a doubt, one of the easiest people to work with I have known. He is able to effectively communicate highly technical information in ways all parties can understand. His professionalism, his good humor, his ability to work a problem to a reasonable solution is one of his many hallmarks. I highly recommend him as a marketing professional.Stephan Smith
What is the right mix of marketing tactics?
- Blog Marketing 40%
- SEO & Social Media Marketing 30%
- Lead Page Campaign with PPC 20%
Tactics will vary depending on your value proposition, your target personas, your objectives and budget. But above is a typical mix that will give you both an organic (Blog Marketing + SEO & Social — sometimes called “Content Marketing”) and paid media (lead gathering landing pages we advertise online) campaign.
(we’ll send you our monthly newsletter)