WHAT WE’RE ABOUT
Get More Leads With CRO!
We have a new book coming out (order advance copies now) — The Marketer’s Concise Guide to CRO – Conversion Rate Optimization. It’s by Scott Frangos, our founder and Chief Optimizer. Scott’s a career marketing communications professional and also a long-time college level instructor in the Portland, Oregon area. He’s spoken at a number of industry conferences. There are three very important C’s in Marketing — Content + Conversion = Connection, where Connection is the final step to close leads and grow your business. The fourth C is… Customers! But today’s “Content Marketers” focus primarily on the first part of this equation. This Guide focuses on specific tactics to Convert and Connect. When you read it, you’ll learn CRO — Conversion Rate Optimization. Meanwhile these are the tactics that your Webdirexion puts to work for our clients. Get More Info…
Meet Your Webdirexion Content Marketing Team
Chief OptimizerHe gets up early, drinks coffee, gets your site optimized and does Tai Chi to blow off steam… then he percolates on marketing strategies.
SEO WizardShe improves your SEO standings, and boosts your social klout — fueled with coffee (another coffee nut).
Content Triage NurseShe’s a former nurse, now a Writer, Editor, Administrator and Forms Creator on triage duty for clients.
Content GuideA world traveler and serial expat, when she’s not learning new languages, she’s translating ideas into action.
Marketing MavenShe reviews sites looking for ways to boost your sales… when she’s not on the beach with her family.
Development NinjaHe makes sure your site is running well, and helps with custom programming when he’s not growing a family with his wife.
Marketing SherpaShe reviews sites looking for ways to increase leads… when she’s not enjoying quality time with her family.
PPC ProtagonistHe finds the right visitors who convert to leads via smart PPC advertising… then he goes golfing.
Recent Articles from our Webdirexion Matters Marketing Blog…
At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals. We’re presenting an infographic with some research notes about one of the focus areas of R.A.C.E. — Conversion Rate Optimization.read more
Most law firms have caught onto SEO and other online marketing tactics, but do you sell the brand, the firm, or individual lawyers? We’ll review the answer to this question and more with a focus on legal marketing (though the same answer can apply in other industries).read more
What is the right mix of marketing tactics?
- Blog Marketing 40%
- SEO & Social Media Marketing 30%
- Lead Page Campaign with PPC 20%
(we’ll send you our monthly newsletter)