WHAT WE’RE ABOUT (hint: Digital Marketing Agency)
Now that the Yellow Pages are mostly dead, what are some strong strategies to gather qualified leads for small law firms? Referrals are great but here are some successful tactics for online marketing.
R.A.C.E. Content Marketing — SEO Audit
Get a R.A.C.E. Content Marketing—SEO audit right now →A Webdirexion marketing specialist will run an analysis and do a live review of your site versus one major competitor. $59 value, FREE through June 15th.
Our formula to gather more qualified leads: Content Marketing (includes SEO) + CRO (Conversion Rate Optimization) = Leads
Get More Leads With CRO!
We recently published (order advance copies now) — The Marketer’s Concise Guide to CRO – Conversion Rate Optimization. It’s by Scott Frangos, our founder and Chief Optimizer. Scott’s a career marketing communications professional and also a long-time college level instructor in the Portland, Oregon area. He’s spoken at a number of industry conferences. There are three very important C’s in Marketing — Content + Conversion = Connection, where Connection is the final step to close leads and grow your business. The fourth C is… Customers! But today’s “Content Marketers” focus primarily on the first part of this equation. This Guide focuses on specific tactics to Convert and Connect. When you read it, you’ll learn CRO — Conversion Rate Optimization. Meanwhile these are the tactics that your Webdirexion puts to work for our clients. Get More Info…
Healthcare: ProtoCall is one of six clients we have in healthcare. We built their new mobile-responsive website on WordPress and provide on-site seo and support.
Law Firms: We help this law firm with content marketing, social media marketing, SEO and online advertising (site built in Divi).
Have a question about a marketing campaign? Drop us a quick email — we’ll we’ll reply with some strategy notes for you.
Meet Your Webdirexion Content Marketing Team
Scott gets up early, drinks coffee, gets your site optimized and does Tai Chi to blow off steam… then he percolates on marketing strategies.
Content Triage Nurse
Miranda is a former nurse, now a Writer, Editor, Administrator and Forms Creator on content triage duty for clients.
Serhii makes sure your site is running well, and helps with custom programming when he’s not growing a family with his wife.
Julie improves your SEO standings, and boosts your social klout — fueled with coffee (another coffee nut).
Era reviews sites looking for ways to increase leads… when she’s not enjoying quality time with her family.
Briana is your content maven bringing writing, editing, SEO, and social media skills to the team.
Recent Articles from our Webdirexion Matters Marketing Blog…
What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.read more
SEO is now controlled by Artificial Intelligence (AI). You interact with an AI everyday when you use Google. It controls what each of us see in search returns. It learns on its own. You can’t control what it does. Twilight Zone meets Outer Limits. What does this mean for content marketers?read more
Most law firms have caught onto SEO and other online marketing tactics, but do you sell the brand, the firm, or individual lawyers? We’ll review the answer to this question and more with a focus on legal marketing (though the same answer can apply in other industries).read more
What is the right mix of digital marketing tactics?
- Blog Marketing 40%
- SEO & Social Media Marketing 30%
- Lead Page Campaign with PPC 20%
Tactics will vary depending on your value proposition, your target personas, your objectives and budget. But above is a typical mix that will give you both an organic (Blog Marketing + SEO & Social — sometimes called “Content Marketing”) and paid media (lead gathering landing pages we advertise online) campaign.
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SOME OF OUR CLIENTS
I would definitely recommend WebDirexion for anyone trying to get the most out of their website. I’ve worked with Scott Frangos, on a number of initiatives involving WordPress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Scott’s your guy.”Joe Pulizzi
With Scott and Webdirexion I had found everything I am looking for and the results are always incredible. What I like the most is that Scott and Webdirexion work with you on every detail and are always one step ahead in order to offer the best service for WordPress site development and online marketing.Alicia Repetto
WebDirexion was instrumental in seamlessly migrating both of our corporate websites to WordPress, while restructuring the websites and associated analytics around a defined content management strategy and recurring updates to content, intended to maximize SEO. They played an essential part in the launch of a recent marketing campaign to create and integrate dynamic multimedia content, including videos, whitepapers, and blog posts created to drive traffic to the site and generate leads. Scott’s team helped create and define a strategy to test the message for this campaign, and delivered A/B testing and analytics to track and measure results to adjust our SEO strategy and promote our offerings.NIck Davis
It has been an absolute pleasure working with you. You have gone above and beyond with your attention to detail and support at every step. I will certainly be proving a glowing reference on elance and highly recommending your services to anyone.Julie Curtin
I have had the great pleasure to work with Scott on many projects over the years. Some were large such as a branding initiative for a multinational company and some were quite small for local businesses. Each success is due in a great part to Scott’s leadership. Scott is without a doubt, one of the easiest people to work with I have known. He is able to effectively communicate highly technical information in ways all parties can understand. His professionalism, his good humor, his ability to work a problem to a reasonable solution is one of his many hallmarks. I highly recommend him as a marketing professional.Stephan Smith